The Importance of English in International Business

The major factor involved in the importance of English in international business is the acceptance of English as the international language of the business community for the purpose of uniformity in communication. Accepting English eliminates the need to explore an alternative language. If not English, then what language works better for the international business community?

English as an International Language

Perspective of English as Global Communication

If English as a global language “means that English has the widest distribution on the most continents, it is true. If it means that English is the language most utilized for international communication between and among language communities, it is true. But if it implies that English is the language of all the peoples of the globe, it is manifestly false” (Harris, 2001, 685). What may be good for the functionality of business may not be accepted as being good for the non-business community. With any new project or venture, research and development of the product or service should be done so that words used to communicate with the new market are not received with offense. Be sensitive and respectful concerning the decisions made in regard to the ways communication is used and worded.

Perspective of English as Learned Communication

“It is crucial that students are equipped with-and be aware of-both the linguistic and strategic repertoire that they can draw from in situations where they use English to communicate with those who do not share their first language and culture. In addition to the development of strategic competence, students also need to be reminded that communication is a two-way road. That is, making one’s own message clear and trying to understand others is not the sole responsibility of non-native speakers or speakers of ‘less standard’ English varieties (however that is defined). Everyone is responsible for overall successful communication, whether it is international or not” (Matsuda and Friedrich, 2011, 340). Be mindful that words can have different meanings in different parts of the same country. Therefore, having words that have different meaning in different parts of the world is a reasonable possibility. There can also be different versions of English in different locations. Business English could also be different from the native English of an English-speaking country. Do not assume; technology has been made available to know for sure what is involved in any given business project or transaction.

English in International Business Communication

“In thinking about the impact of English on international business, there will be two effects: the intra-language effect and the inter-language effect. The intra-language effect would relate to the impact that English has in stimulating international business activity between English-speaking countries” (Hejazi and Ma, 2011, 153). If the native English of each of the two countries is slightly different, it still could have the feel of dealing with a non-English speaking country if time is not spent coming to an agreement defining business English. Business professionals new to a market will benefit by finding out how things work and use the same language the other market stakeholders are using.

“The inter-language, commonly referred to as “lingua franca”, effect refers to the impact English would have on stimulating FDI activities between countries which have different official languages. The inter-language effect would have two dimensions: the first involves the use of English by a non-English-speaking country when carrying out international business with English-speaking countries; the second involves the situation in which English is used as a vehicle language between two non-English-speaking countries that use different official languages” (Hejazi and Ma, 2011, 153). Even though cooperation in using English in both cases may result in positive benefits for the countries involved, sensitivity in communication should be exercised to avoid miscommunication that may offend members of the markets involved. Good judgment with word choice is very important.

Conclusion

The importance of English in international business will depend on the purpose of the communication for which English is involved. Since the importance of English will vary depending on whether its use helps to complete business transactions, the deciding factor will depend of the opinion of the users concerning that fact. The success of communication in business will involve other factors. The more English works in communication for international business, the more it will be used. It will then be used because it is used by the people for whom businesses want to communicate.

Four Steps to Accelerate International Business Growth

U.S. exports continue to grow, but many American companies lack the international business know-how to capitalize on this potential source of increased sales and profits. Proliferating trade agreements and a weakened U.S. dollar have resulted in one of the most favorable export markets in decades. Foreign importers of U.S. goods report an increasing demand for U.S. products–from popcorn to pet food. The U.S. has enjoyed 11 straight quarters of increasing exports–yet with 95 percent of the world’s population residing outside of U.S. borders and an increasingly promising international sales outlook, experts are questioning why only 5 percent of U.S. companies are currently exporting. But how do we initiate and sustain growth in unfamiliar markets?

1. DEFINE STRATEGIC NEEDS

Tapping into new markets provides the opportunity for increased revenue and profits. However, this initiative needs to be consistent with the company’s overall strategy. Inconsistent, sporadic, or unfocused deployment of resources directed toward international growth can result in an underperforming initiative that soaks up limited resources with little return. Barriers to entry (duties, regulatory, and trademark restrictions) need to be identified and addressed. A SWOT analysis detailing the company’s strengths, weaknesses, opportunities, and threats will identify and help maximize the company’s strengths, minimize its weaknesses, and give focus to the international opportunity.

An international growth plan consistent with the corporate strategy will enhance the odds of success. Tactical aspects of international development such as sales, distribution, and marketing need to be addressed. International growth factors can be sufficiently different from the U.S. models that a lack of familiarity can dramatically reduce the chances of success. Above all, there must be clear direction, full management support, and dedicated resources.

2. SECURE APPROPRIATE ASSISTANCE

Small or medium firms initiating or expanding into international business will find the U.S. Government’s Department of Commerce (DOC) an enthusiastic partner in helping American companies succeed globally. This organization coordinates resources from across 19 Federal agencies to help American businesses plan their international strategies in an increasingly globalized environment. In an unfamiliar foreign market with confusing regulations, uncertainty, and risk, the DOC can help U.S. businesses navigate the overseas sales process and avoid hazards such as payment defaults and misappropriation of trademark and intellectual property.
The DOC’s commercial service provides a surprisingly actionable array of quality services including in-country market research, trade events and missions, trade leads, and introductions to prospective business partners. The Export-Import Bank and the Small Business Administration unite to help in the financing of U.S. goods and services exports to the international market, enabling companies to turn international leads into solid sales.

Firms specializing in international business development can help jump-start foreign expansion. These firms are groups of highly skilled, experienced professionals offering practical, cost-effective assistance to companies committed to maximizing revenue and profit potential through accelerated international growth. The range of services offered varies by firm, but overall they help companies conceptualize, implement, and manage large or small international business development projects. These services can range from determining the overseas market potential for a product to managing a firm’s export sales to identifying and qualifying foreign strategic alliances.
A company wanting to penetrate the international market needs to assign a fully dedicated resource to this initiative. This individual should be the linchpin connecting the organization’s resources, know-how, and culture to the international initiative. As the business develops, additional resources should be assigned to maximize the opportunity. These should be considered investments rather than costs.

3. DETERMINE MARKET ENTRY STRATEGY

A firm’s appropriate market entry strategy will largely depend on its level of international development. For a company just commencing its international development, market penetration via in-country distributor sales may be the fastest and most cost-effective way to enter a foreign market. Selling through in-country distributors is relatively low-risk and will provide valuable learning opportunities. Once the target country or region has been identified, a process that will naturally derive from the SWOT analysis, the selection process can begin. Various U.S. government agencies and trade associations can provide a wealth of data to begin narrowing the selection.

Trade publications and events are also an excellent source. Factors to consider when selecting a market may include such criteria as regulatory environment, market size and potential, cost of entry, and competitive environment. To further narrow the possibilities, an in-country visit is required. Once there, the use of trade leads, competitive evaluations, local government assistance, and potential candidate interviews will provide additional information and insights. Major considerations in selecting a distributor are: willingness to assign a dedicated resource, market leadership or track record, marketing savvy, complementary and not competitive products or services, site inspection, and financial stability.

Penetrating a new international market is often perceived as an extension of the existing domestic business. Consequently, many American companies bypass standard business guidelines requiring rigorous market analysis. Only after performing thorough due diligence can one elaborate a service or product offering and accompanying marketing programs.

A company’s preferred mode of entry–in-country distribution, joint venture, merger, or acquisition–will depend on that firm’s primary objectives from opportunistic sales to positioning for long-term market-driven growth.

Economic globalization will increasingly lead to the creation of strategic alliances. U.S. firms must make sure that potential partners share short- and long-term objectives in order to reduce the divergence of ideas and efforts. Common values and shared business/ethical standards will enhance communications, transparency, and effectiveness. The partners should have complementary strengths and weaknesses to build a stronger and more effective alliance. Principles and processes for conflict resolution and the relationship must be drafted and agreed to by all parties concerned for the partnership to run smoothly.

4. DESIGN EFFECTIVE MARKETING

All markets have commonalities. However, effective international marketing begins with the awareness that markets are also different in ways that are not immediately apparent. The key is understanding consumers and identifying their needs through culturally specific market research. Focus groups can be especially effective in identifying the international consumer’s wants and needs. The advertising agency used in developing the offering should be local or have local representation. Employees with a thorough knowledge of market characteristics and idiosyncrasies will be particularly effective in communicating the desired message and creating and enhancing the brand image. Language skills and an affinity for different cultures are critical assets when marketing internationally.

Flawless execution is key. As a firm executes the international strategy guided by a solid business plan, it is important to celebrate milestones and benchmark against industry leaders.

What Careers Are Available With a Major in International Business?

Do you love to travel? Are you fascinated by exotic cultures, people whom are different from you, foreign languages and world customs? If so, you may be the ideal candidate for a college degree in International Business.

Students who are interested in an International Business college degree should enroll in a specialized degree training education program at a college or school. This program should consist of focused courses and hands-on training classes that prepare students for a successful career.

International business is a term used to collectively describe any topic or subject that relates to the operation and function of organizations that are involved or located in several different countries. These organizations are often called multinational corporations.

Popular examples of multinational companies are Toyota, McDonald’s, LG, Verizon Wireless, Siemens, Yahoo, Sprint, Google, Hyundai, Dell, Microsoft, L’Oreal, Revlon and Honda. Such companies usually possess an interest or subsidiary over another company in the country of venture. International business is powerfully impacted by the political, socio-economic, cultural, global and legal environmental standards of individual countries. Globalization has also greatly contributed to the increasing success of
international businesses.

Laws, regulations and standards of living can differ substantially in a multitude of countries. A person who wishes to work professionally with international clients must address issues like language barriers, cultural differences, climate changes, business practice variations and many other potential conflicts.

A college education in international business will focus on business studies courses, general studies classes and cultural awareness training programs. College degree programs provide students with training in information technology, international studies and business management. Students will develop in-depth skills that utilize business strategies and intelligent techniques in an international context. They will also acquire a general liberal arts education that will eventually lead to the development of a well-rounded, knowledgeable and worldly business leader. The program will also include basic courses that address the economic aspect of business.

Why do some college degree programs incorporate a liberal arts approach to the areas of international politics and culture? Many colleges believe that this type of knowledge can dramatically improve a person’s cultural understanding. These programs survey the dynamics and various aspects of the global business setting. They focus on the international economic, historical, political and cultural foundations of the modern business climate, ideal multinational corporate functions and the general successful management of a corporation in an international environment.

There are many paths that a student can take with a degree in international business. A graduate can explore the fields of importing and exporting tangible goods, foreign banking, world-servicing nonprofit organizations and international business empires. By pursuing an education in international business, a student can:

Explore business practices, ideals, standards and laws in an international or multicultural setting
Familiarize oneself with the legal practices and procedures of various cultures and countries
Grow knowledgeable in the areas of international business that are constantly evolving or changing
Learn about cultural differences that may strongly impact an international relationship among clients

International Company Formation and Common Characteristics of International Business Companies

An international business company or international business corporation (IBC) can be regarded as an offshore company that has been formed under the laws of specific jurisdictions as a tax-free company which does not have the permission to engage in business within the jurisdiction it is incorporated.

The characteristics of International Business Company do vary from jurisdiction to jurisdiction. However, some common characteristics of International Business Companies are:

The International Business Companies are exempted from local corporate taxation and stamp duty, with the condition that, it should not engage into any local business. However, the fees for the annual agent and registration taxes are not included in the exemption.
They help in reserving the confidentiality of the beneficial owner
The International Business Companies do have corporate powers to engage in different businesses and activities
The International Companies can issue shares. That can be either in the registered or bearer form.
They have a provisional place for a local registered agent
It can abrogate the requirement to demonstrate corporate benefit or appoint local directors or officers.

The process of an International Company Formation involves the following steps:

Approval of company name

The approval of the name is the first step in the setting up of an International Company. The Registrar of the Companies only approves the proposed name when it is not identical or almost identical to the name of any company that is already existing. When it comes to the name, the words like bank, insurance, and group are used only if the company has a special requirement for that or functions in particular sector/sectors related to those.

If any existing has any problem with the name of a new company, it can object the same, however, within a span of six months.

Registered office

Another integral requisite is the address of the company. The address which is recorded in the Companies Registration Office is the registered office of the International Company. This is a very important part of company formation as the official mails or correspondences need to be sent to the address which is recorded as the registered office. Please note that the registered office address can be different from the trading office address.

Shareholders

In the International Company Formation, the shareholders and stockholders play a very important part as they invest into and hold shares in the assets of the company. They have also specific rights like voting at general meetings of the company.

If the company is making considerable profit, they have the right to be awarded a considerable dividend. If it is liquidated, they can also make claims to get back the money they invested. What’s more, the shareholders even have the power to remove the Directors of the company.

Authorized and issued share capital

The authorized capital signifies the total numbers of shares that can be issued among. This plays a key-role in the International Company Formation as shares are allotted to different share holders which is known as the issued share capital of the company.

Memorandum and Articles

The objectives are, main and subsidiary, are together referred to as the Memorandum of Association. It describes in a nutshell the name and the limited liability of the members of the company. The internal operations and the management that sets the meetings and the number of directors for a quorum are governed by the Articles of Association.

International company services

Corporation or limited liability Company like Offshore Incorporation is set up outside the country where the particular company is already set. Some examples are the Nevis LLC, British Island, Belize Company and Panama IBC. The owner is given a financial confidentiality like, an offshore bank account, which also aids in providing easier traceability to account holder.

International Business Degree Schools Online

Online schooling options are available to students looking to obtain a degree in international business. There are numerous schools and colleges that offer online degree training in the field of business. Students can prepare for the career of their dreams by enrolling in a number of programs. Online schools and colleges allow students to train for careers working in international finance, management, marketing, sales, importing and exporting, and more. Student may study coursework such as foreign culture, economics, imports and exports, tax, and much more depending on the chosen level of degree and specialization. Online degrees in international business can include an associate’s, bachelors, masters, and doctorate degree.

Associates degree programs are available from numerous online schools and colleges. Students can obtain an associates degree in international business in as little as two years depending on the specific area of concentration they choose. Coursework may consist of studying international trade, macroeconomics, global markets, international marketing, and other related courses. Students who wish to enroll in an accredited online program can train for careers with banks, multinational manufacturers, import/export corporations, consulting firms, and other international organizations. With an accredited associates degree students will have the skills and knowledge to pursue a bachelor’s degree in the field.

There are a number of accredited online educational programs that allow students to train for numerous careers in international business. An online bachelor’s degree program will take students approximately four years to complete. Course curriculum will vary depending on the specialization chosen by the students but may include the study of economics, principals of marketing, foreign language, international business finance, cross cultural studies, and much more. Students who wish to pursue international careers such as management analyst, sales representative, auditor, and accountant, should consider a bachelors degree. Those who wish to further their education can consider online degree training for a master’s degree in international business.

Online schools and colleges allow students to enroll in masters degree programs in the area of international business. Online degrees at this level typically take students two additional years to obtain. Students can choose to specialize in a specific area including international trade, tax, management, and much more. Areas of study may include international business policy, trade controls, international finance, foreign operations, and more depending on the chosen specialty. With an accredited masters degree students can pursue careers as international marketing directors, multinational managers, international trade managers, financial controllers, and international foreign policy advisors. A degree at this level of education will allow student to enter the workforce or enroll in a doctorate program.

A doctorate degree in international business will allow students to earn their degree with an additional two years of study. Online educational programs train students in a number of subjects to ensure they receive the knowledge and skills to pursue the career they desire. Coursework may include theory of international business, research design, marketing, communications, multi-national enterprise, and much more. With an accredited online education students will obtain the necessary training to find employment as economic researchers, university professors, business development managers, chief executive officers, and other professionals. A doctorate degree is the highest level of degree obtainable in the field of international business.

Students looking to train for the career of their dreams with an accredited online school or college can obtain the degree they desire from just about anywhere. Online international business educational programs allow students to train in a number of specialty areas to ensure they receive the career they desire. By researching programs and requesting information students can be on their way to an exciting new career.